“The Legal Entrepreneur” Part III: Marketing Your Solo/Small Firm

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About the Program:

Part III of the Legal Entrepreneur Series will cover website design, online marketing, SEO, social media, networking, and branding. The panel will also address ethical concerns in advertising practices.

Who Should Attend: 

Small firm and solo practitioners, or those who are considering such a practice. Attendees will come away with practical skills on how to effectively market and brand their practice, that once employed will show you an immediate ROI!

You Will Learn:

• About website design, SEO optimization and social media use
• How to build your connections and referral base
• About Communications best practices
• Techniques for developing and marketing your brand
• How to avoid ethical pitfalls in advertising

Program Chairs:
Garlinck Dumont, Dumont Law LLC, West Hartford
Shari-Lynn Cuomo Shore, Wolf & Shore LLC, Hamden
Carmina Tessitore, The Law Offices of Carmina K. Tessitore LLC, Shelton

Speakers:
Richard Cassaro, All Access Unlimited, Stamford
Anthony LoFrisco, Jr., AdEdge Online Marketing, Westport
Andrea Obston, Andrea Obston Marketing Communications LLC, Bloomfield
James J. Ruane, Ruane Attorneys at Law, Shelton

Program Schedule:

Web Design & Marketing | Networking | Branding – Richard Cassaro, Anthony LoFrisco, Jr.

• Website Design – Aesthetics matter
• What attracts clients to your website – landing pages, visuals, and buzzwords
• Search Engine Optimization (SEO) – What is it and why is it crucial to the success of your business
• Increasing your ranking and web marketing campaigns (including Google PPC)
• What is Google Panda?
• Social Media Marketing – Maximizing free marketing tools, what to post and when, how to make Facebook, LinkedIn, Pinterest, Avvo, and other free sites work for you

P2P In-Person Networking – Andrea Obston

• Increasing Your Referral Base – Why in person contact counts
• Building connections – word-of-mouth referrals based on trust and reputation
• Working The Room – Do’s & don’ts for attending lawyer and non-lawyer events
• Networking Etiquette: Making the right impression
• Goal setting: Making connections when you don’t know anyone in the room

Attorney Branding – Jay Ruane

• Who/What/Why – Who are you, What do you do, and Why do you do it
• Creating your niche market
• Developing your brand
• Successful marketing techniques for attorneys
• Quarterly filing of URL’s w/ Eservices
• Ethics in Attorney Advertising
• It’s what you say and how you say it
• Pitfalls to avoid

Event Cost: Free

Light refreshments will be provided.  A reception will follow at Leon’s Restaurant located at 344 Washington Ave in North Haven. This is a great opportunity for panelists and participants to network over cocktails and complimentary appetizers.